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A Community-Engaged Approach to Develop and Disseminate PSAs Promoting COVID-19 Vaccines on Social Media: Lessons Learned from the Communities Confronting COVID (C3) Project
November 11, 2022 @ 12:00 pm - 1:00 pm
From the Institute for Clinical & Translational Research Dissemination & Implementation Launchpad:
Join the Institute for Clinical & Translational Research Dissemination & Implementation Launchpad on November 11th from 12:00 – 1:00 PM via Zoom for this month’s guest speaker, Dr. Sijia Yang, Assistant Professor in the School of Journalism and Mass Communication at the University of Wisconsin – Madison.
Seminar Description:
This seminar will discuss the rural-urban gap in COVID-19 vaccination rates and the need to develop communication-based interventions to improve vaccine confidence in rural communities. Yang will share insights and lessons learned from exploring a community-engaged, localized approach to develop and test social media vaccine promotional messages leveraging the power of personal testimonials from trusted local healthcare providers; what their team call the Communities Confronting COVID (C3) approach.
